Monitoring Quality Score Over Time

Monitoring Quality Score over time is one of the most honest ways Indian businesses can check ad health, keep costs low, and find which keywords need help in Google Ads. A steady or improving Quality Score signals your ads match user intent, get good clicks, and landing pages help visitors find what they want. By tracking changes weekly using Google’s built-in reporting, Indian shop owners, freelancers, and service teams can respond quickly to drop-offs, test new ad copies, and fix landing page issues before budget is wasted. This step-by-step guide makes tracking easy and gives tips for easy data review.

How to Track Quality Score and Components Over Time

• Go to your Google Ads account, click Campaigns, then Audiences, Keywords, and Content, and select Search Keywords to view all main keywords being used.
• Open Columns (top right of table), then add current Quality Score, Ad Relevance, Landing Page Experience, and Expected Click-Through Rate columns to your report for instant overview.
• Add historical columns: Quality Score (hist.), Landing Page Experience (hist.), Ad Relevance (hist.), Expected CTR (hist.), so you can track how these scores change for each keyword over different periods.
• Segment all keyword data by day, week, or month to see progress, trends, and sudden drops as campaigns run.
• Download or export reports weekly; review with team or track in Google Sheets to spot patterns or link changes to optimizations done.

Key Table: Quality Score Monitoring Actions

Best Strategies for Regular Monitoring

• Check reports every 7 days, especially after making ad copy or landing page changes; Quality Score adjusts to reflect these optimizations.
• Always focus on keywords with Below Average or Average status; these are costing more and may be hurting campaign performance.
• Set up reminder or automation to download Quality Score data, get instant alerts when scores drop.
• Test headlines, landing pages, and keyword groups monthly, then use segment reporting to measure impact.

Latest Tools and Insights

• Use historical Quality Score columns to link changes with ad testing, holiday season offers, mobile site updates, or new keyword additions for precise improvement tracking.
• Platforms like TenScores offer extra features to visualize and optimize long-term Quality Score; ideal for agencies and large accounts.
• AI and Google recommendations help highlight keywords with dropping scores, suggesting fixes instantly for lazy users and busy owners.

Real Examples for Indian Businesses

A Mumbai catering business checks Quality Score weekly after updating their menu landing page, sees CTR rise and score improve, lowers ad spend as Google rates their ads higher. A Surat mobile seller tracks scores during festival campaigns, finds one keyword dropped — fixes ad headline, and Quality Score returns after two days. A Pune tuition center uses exported reports to compare two months of keyword health after website relaunch, learning which pages need new student guides or WhatsApp quick replies.

Common Mistakes to Avoid

• Ignoring Quality Score for weeks, missing problems and overpaying for clicks.
• Tracking only scores, not the three components; sometimes only ad relevance or landing page experience needs fixes.
• Forgetting to segment by time period—makes it hard to tell what is working and what failed.

Trusted Resource for Further Help

Step-by-step details for monitoring and optimizing Quality Score are given clearly at Google Ads Quality Score Guide, covering methods for beginners and pro agencies.

Niranjan Yamgar’s Final Advice and Friendly Closing

Checking Quality Score over time builds real trust and control for Indian businesses. Review scores, track changes, fix issues weekly, and always look behind the numbers at ad copy and page experience. For readable data, automated alerts, or full campaign support, visit India’s top ads improvement partner ready for simple solutions every day. Wishing steady scores and bigger savings!