Setting Up Multi-Location Campaigns

Setting up multi-location campaigns in Google Ads is one of the smartest marketing strategies for Indian businesses today, whether that is for a chain of local stores, educational institutes, service centers, or online sellers reaching buyers across different cities. This guide is your go-to roadmap from start to finish, showing how to create Google Ads campaigns for multiple locations using easy steps and advanced tools like AI automation, n8n, and precise location targeting options. With these methods, even first-time users and small business owners can build campaigns that grow local foot traffic, boost online orders, and improve ROI. If you are dreaming of expanding from Pune to Nashik and then Mumbai, or from Patna to Kolkata, multi-location strategies in Google Ads make the journey much easier and controlled.

What is Multi-Location Campaign in Google Ads?

A multi-location campaign means you run ads for several places at once without needing separate accounts for each area. For example, a retailer with shops in Nagpur, Aurangabad, and Hyderabad can create one Google Ads campaign targeting all these cities. With brilliant location targeting features, you reach the right people near each location, show location-based offers, and track which city brings the best results. This is super useful for everyone from apparel sellers and pharmacies to coaching classes starting new branches.

Steps to Set Up Multi-Location Campaigns

• Create Google Ads Account: Begin by setting up a Google Ads account. If you already have it, skip ahead. This is your main dashboard for all campaign activities.
• Add Each Business Location: Link your Google My Business (now called Google Business Profile) account to show real addresses, phone numbers, and maps in your ads. This makes ads look more local and trustworthy for each city or branch.
• Use Location Extensions: Enable location extensions so customers see your shop's location and can click for directions or call instantly. This increases walk-ins and customer calls.
• Select Location Targets: In campaign settings, choose locations you want to include. You can type city names, ZIP codes, or even draw a radius around your shop. Google Ads lets you upload CSV files with hundreds of location targets at once.
• Set Bid Adjustments by Location: Set different bids for different cities. For example, spend more in Mumbai and less in Jalgaon where ads are cheaper and lead quality is different.
• Create Custom Ad Groups: Separate each location with its own ad group. This lets you write special ads for Pune people and a different one for Delhi. Ad groups help tailor language and offers based on audience.
• Write Location-Specific Ads: Mention city names or local perks in your copy like Best washing machine repair in Thane or Admission open for Kota branch. It matches search intent and improves click rates.
• Weekly Performance Review: Use Google Ads reports and AI tools like Adzooma or WordStream to see performance city-wise. Based on results, change bids, budgets, and ad text.

Mini Guide: Setting Up Location Targeting in Google Ads

• Go to Campaign Settings.
• Find the Locations section and click Edit.
• Search and select your desired city, state, or region.
• For bulk locations, click Import CSV.
• Set bid adjustments if needed for each location.
• Save your settings and move to ad creation.

This step lets businesses easily reach audience groups near their actual branches.

Why Multi-Location Campaigns Work for Indian Businesses

India is full of small towns, metros, and expanding urban markets. Localized targeting means you show your ads only to people who are nearby, which is helpful for grocery stores, tiffin services, mobile repair shops, local coaching classes, and salons scaling up. For example, a sweet shop in Kolhapur can run festive offers only for those within 20 km around Kolhapur, saving budget.

Latest Strategies & Tools for Multi-Location Ads

• AI automation: Use Google Ads AI recommendations to auto-adjust bids per location, pause non-working ads, and optimize keywords.
• WhatsApp Integration: Link location-specific ads with WhatsApp chats for instant sales or support, example being a repair service in Ahmedabad gets leads directly on WhatsApp.
• n8n Automation: Trigger follow-ups or send coupons using free workflows when someone clicks your ad in Kochi, n8n can auto-send a WhatsApp message or email.
• Performance Max for Multi-location: Use Google’s Performance Max campaign to target multiple places and automate bidding and ad placements using machine learning.
• Keyword Localization: Add city names and local terms in keywords like designer sarees in Surat or coaching class in Chandigarh.

Table: Top Multi-Location Campaign Tools Comparison

Important Tips for Success with Multi-Location Campaigns

• Always use real locations, avoid targeting random cities where you have no business.
• Regularly update Google Business Profile details for each branch.
• Test ad messages related to city festivals or seasons for more local connection.
• Switch off ads for underperforming locations instead of losing money.
• Link ads to location-specific landing pages, for example www.site.com/mumbai or /nagpur for deeper personalization.

How to Analyze Results City-wise

Check the Location Report in Google Ads dashboard. You will see impressions, clicks, conversions data for each city. Use this to increase budget in high-performing places and cut spend in low-performing locations. For example, if Chennai branch gets double leads versus Pune, put more ads there next month and review ad language for Pune. AI tools like Google’s own recommendations, WordStream, and Adzooma do most heavy lifting for you.

Practical Real-World Example

A chain of stationery shops in Maharashtra wants to run festive offers in Pune, Nashik, and Kolhapur. By uploading these city locations in Google Ads and writing copy like Stationery Sale in Nashik Only, they target only Nashik users in that language. They check the campaign dashboard to see who clicks, who buys, and adjust budget and ads for next time. Similarly, a freelancer offering digital marketing workshops can run ads in major towns like Solapur, Kanpur, and Jaipur, reaching learners there easily with local-tailored messages.

Mini Guide: Using AI with Multi-location Google Ads

• Try Performance Max campaign for smart location targeting. Let AI find best audience near each branch based on sales, clicks or call data.
• Use Adzooma or WordStream to automate daily checks, test new ad copies, and pause slow-moving locations.
• Connect each ad group to WhatsApp or n8n for instant lead follow-ups or local event invites.

Linking Outside Trusted Tools

For beginner-friendly campaign setups and learning, visit Google Ads Help: Location Groups for official step-by-step videos and explanations.

Niranjan Yamgar’s Final Thoughts & Friendly Closing

Multi-location campaigns can change the way businesses reach local markets, making every rupee spent count more. The tricks you read here are tried, tested, and simple enough for anyone in India. Use location extensions, AI-powered automation, and focused ad copy for each city or area. Regular reviews and changes are important for lasting success. For anyone who wants professional support or just more practical tips, do check leading marketing solution provider which is always ready to help. All the best for growing with multi-location Google Ads campaigns, may your clicks turn into happy customers!