Boosting Local Visibility with Location Extensions is the easiest way for Indian shops, restaurants, service providers, and multi-location businesses to turn online searches into real-world visits and phone calls. By adding location extensions in Google Ads, your business address, phone number, and map link will display right below your ad—making it simple for customers to find your shop, get directions, or call directly. This guide explains the benefits, setup tips, mobile tricks, and real examples to help every local brand stand out in their area and increase foot traffic with a few easy steps.
Why Location Extensions Are a Must for Local Visibility
- Shows your business address and clickable directions in ads, making you visible to “near me” searchers
- Increases customer trust by showing verified details and a real, local map presence
- Brings ads into Google Maps, not just search; captures mobile audiences walking or driving nearby
- Improves click-through rates (CTR) and call rates by 10–15 percent on average, leading to higher footfalls and bookings
- Helps target ads around one or more store locations, making your budget work better for local traffic
Easy Steps to Set Up Location Extensions
- Verify your business details (address, phone, hours) with Google My Business (now Google Business Profile) and keep info current
- Connect your Google Ads account with your business profile under “Assets” and “Location Extensions” in Ads dashboard
- Add extension at campaign or account level; you can group locations by city, pin code, or business goal
- For multi-location brands, make separate groups and run different ads for each region or branch
- Always check and update for seasonal timings, special holiday hours or movement of store
- Make sure phone number is correct and available for click-to-call
- Track and analyze extension performance—locations with best results can get higher bids in future
Table: Key Features and Use Cases for Location Extensions
| Feature | Main Benefit | Indian Example |
| Business Address | Easy discovery on Maps/Search | Restaurant in Bandra gets more food orders from nearby |
| Clickable Directions | Mobile users find nearest branch fast | Phone shop in Lucknow wins walk-ins from students |
| Click-to-Call Number | Direct queries and bookings | Tuition centre in Pune books more demo classes |
| Multi-Location Support | Ads specific to different branches/geos | Retailer in Mumbai targets only Western suburbs |
| Custom Landing Pages | Geo-relevant offers and content | Grocery store shows offers for Andheri only |
Smart Tips for Better Location Extension Results
- Always add location-based keywords in your ad copy (e.g., bakery in Gurugram, dentist near Powai)
- Refresh images, reviews, or offers linked to each branch to boost trust and click rates
- Use radius targeting in Google Ads to show ads only to people within travel distance
- Update hours during festivals or lockdowns to reflect real open/close times
- Monitor calls or direction requests by area to find your top-performing branches—invest more in those locations
- Create separate campaigns for cities or localities with their own ad budgets for best ROI
- Make sure your Google Maps listing is always accurate, updated, and verified for green check
Common Mistakes and How to Avoid Them
- Missing or incorrect business info—double-check address, hours, and phone for each branch monthly
- Incomplete Google Business Profile setup—leads to lower visibility in Maps and Search
- One-size-fits-all ad copy—never use the same message for different regions; tailor offers and keywords per location
- Not analyzing extension data—ignoring which branch or area is giving top results means missing out on easy wins
Local Mobile Tricks to Win More Walk-Ins
- Keep all phone numbers tap-to-call for mobile users
- Check that directions open smoothly in Google Maps on phone browser and app
- Add “open now” info in ads with location extensions for late-night or emergency services
- Highlight local reviews and 4+ star ratings to encourage mobile users to choose your business instantly
Real Indian Examples: Success with Location Extensions
- Popular jalebi shop in Indore added location extensions—ad got 20 percent more walk-ins from mobile users searching “sweets near me”
- Gym with 3 Mumbai branches ran location-specific ads—each branch billboard showed address and phone, increasing foot traffic
- Clinic chain used radius targeting in Pune and updated hours for each area, seeing double calls during health checkup campaigns
Automation and Integration Ideas
- Set n8n to send instant WhatsApp alerts when someone clicks directions from your ad
- Sync your CRM with Google Ads so leads from location extensions get follow-up calls
- Try Google Ads’ location-based bidding—AI puts more budget where walk-ins rise, less where it’s slow
- See Shopify’s location integration guide for more automation tips: location asset help
Niranjan Yamgar’s Final Thoughts
Location extensions turn every Google Ad into a personal invite to your shop for people nearby. Set up clean, update often, add local flavor, and track which stores win. For hands-free local growth, connect with a local ads visibility expert. Wishing your business more walk-ins, calls, and happy neighborhood customers!