Why Google Ads get disapproved is a key subject for Indian business owners, shops, freelancers, and agencies trying to keep campaigns running smoothly, maximise results, and avoid wasted budget or time. Google Ads get disapproved when they break Google’s strict policies about content, landing page, targeting, ad style or technical requirements. Reasons can include prohibited products, misleading claims, destination mismatch, grammar errors, unapproved trademarks, malware, and even small mistakes in characters. Fixing and preventing disapprovals is easy if you know common rules and check ads regularly before and after launch.
Main Reasons Google Ads Get Disapproved
- Prohibited content like counterfeit goods, weapons, gambling, or restricted medicine leads to instant ad rejection.
- Restricted content (alcohol, finance, or health services) without needed certifications is blocked or limited by policy.
- Misleading and exaggerated claims (guaranteed results, 100 percent success, fast cure) trigger disapproval unless you have proof and correct disclaimers.
- Destination mismatch (final ad URL does not match landing page or changes abruptly) often causes rejection; Google wants user journeys to be smooth and clear.
- Spelling and grammar mistakes like typos, poor wording, or unclear sentences break Google’s ad style guidelines.
- Use of trademarked brand names without permission or license is blocked, especially for popular product categories.
- Malicious software or suspect code found on your website or landing page leads to automatic disapproval for user safety.
- Character limits violations (too-long headlines or descriptions) are flagged right away as Google wants uniform appearance for all ads.
Table: Common Disapproval Causes and How to Fix
| Reason | How to Fix |
| Prohibited content | Remove/replace banned items or services |
| Misleading claims | Add disclaimers or reword ad for honesty |
| Destination mismatch | Check and match final URL in ad to actual landing page URL |
| Grammar errors | Edit for correct spelling and professional language |
| Trademark issues | Get permission or remove brand names from ad |
| Malware and security | Scan site, fix code, and verify with Google Search Console |
| Exceeding character limit | Shorten headlines and descriptions to fit Google specifications |
Step-by-Step: What to Do When Ads Are Disapproved
- Check the “Status” column in Google Ads dashboard for disapproved ads and reason codes provided by Google.
- Read Google’s Ad Policies to see what went wrong; search prohibited, restricted, and technical issue lists for your ad category.
- Make changes to ad text, image, URL, or landing page as needed. Ensure ad copy is clear, honest, and matches user intent.
- Resubmit ad for review. Most reviews finish in 24-48 hours; double check all criteria before resubmission.
- If you think ad was incorrectly disapproved, use the “appeal” feature in Google Ads or submit supporting documents for trademark or legality checks.
Best Practices to Prevent Google Ads Disapproval
- Use Google’s Ad Preview and Diagnostics tool before launching to catch errors and see how ad will look to users in your chosen location.
- Follow Google’s headline and description character limits, using concise and impactful language for best results and approvals.
- Avoid prohibited and restricted product/service categories unless you have full compliance and certificates.
- Update and check landing pages for security, clarity, and content—no broken links, banned items, or malware.
- Always monitor ad statuses, especially new campaigns; quick fixes save wasted spend and avoid penalties.
Examples for Indian Businesses
A Pune pharmacy edited ad text to remove banned medicine names and got approval after policy review. A wedding planner in Delhi changed final landing page so it matched the ad, fixing destination mismatch. Nashik coaching class avoided using big brand names (like WhatsApp or Google) in ad headline, using descriptive terms only.
Outside Trusted Resource for Ongoing Help
For more detailed solutions and stepwise guides, visit Google Ads Disapprovals Guide for clear advice on what went wrong, how to fix, and how to prevent further disapprovals.
Niranjan Yamgar’s Final Advice & Friendly Closing
Google Ads get disapproved to keep ads honest, safe, and high-quality for users. Check policies before launch, update as soon as you spot a problem, and use Google tools for ad health. For stress-free compliance and instant campaign support, reach out to trusted local ad managers who make approval and growth easy. Wishing you smooth campaigns and zero blockages!