What to put in a Google Ads proposal is important for Indian agencies, freelancers, or digital business owners who want to win new clients and set clear expectations before starting any campaign. A solid Google Ads proposal shows you understand the client’s business, shares a step-by-step plan, breaks down all services, explains the costs, and demonstrates your experience with proof. By keeping your language friendly, simple, and transparent, you earn trust—and help clients see the real value you bring. A strong proposal always leads to less confusion, faster approvals, and a long-lasting business relationship.
Main Sections for a Simple, Effective Google Ads Proposal
- Cover Page & Short Intro: Start with a visually clear cover (logo, contact, proposal title) and a 1-2 line intro matched to the client’s brand or project.
- Executive Summary: Write a quick summary of the business goal (example: more leads, shop orders, or branding), why Google Ads fits, and how your service will help.
- Situation & Needs Analysis: Briefly review the client’s current marketing, traffic sources, pain points, best keywords, and the competitive landscape. Show you did your homework by using sales data, website findings, or a short SWOT analysis.
- Set Goals & KPIs: Define clear, simple campaign goals—like conversions, sales, form fills, or app downloads—and state how you will measure success (CTR, ROAS, cost per lead, etc).
- Campaign & Service Strategy: List what you will do day-to-day—keyword research, ad copy testing, bid management, landing page advice, account monitoring, budget pacing, and reporting frequency. Mention tools or special features (like call tracking, remarketing, or WhatsApp leads).
- Timeline & Process: Show a step-by-step workflow from onboarding, setup, launch to ongoing optimization. Add a simple visual or bullet timeline to make it easy for anyone to follow along.
- Budget & Pricing Table: Present setup fee, monthly management cost, suggested ad spend, and any extra costs (landing page, reporting tools, consulting), using a clear table for transparency.
- Proof, Testimonials, Credentials: Add a section on your team, certifications, case studies, success stories, or client testimonials. Show you have already delivered good ROI for similar shops, services, or industries.
- Contract & Agreement: Include concise terms: responsibilities, start/end, payments, data access, and easy cancellation—plus signature and next steps for approval.
Sample Google Ads Proposal Table
| Section | Purpose | What to Include |
| Intro & Summary | Overview of proposal and business fit | One-paragraph summary + project goals |
| Analysis | Show understanding of client’s market | Competitor research, traffic insights |
| Strategy | Plan for Google Ads | Campaign setup, targeting, creative process |
| Pricing | Complete breakdown of costs | Setup, management, suggested ad spend |
| Proof & Team | Build trust | Case studies, reviews, certifications |
| Timeline & Terms | Key steps and agreement | Workflow and contract terms |
Simple Tips for Indian Agencies and Freelancers
- Keep all language clear and avoid jargon; write for the busy shop owner or local team, not only for technical experts.
- Use the client’s goals and actual local data—generic promises don’t work. Mention Google My Business, WhatsApp marketing, or regional ads where relevant.
- Always show campaign return and reporting cycles—no client likes hidden costs or slow communication.
- Offer 1-2 client references or simple before/after charts for proof.
Automation, AI, and Proposal Tools
- Platforms like Qwilr, Proposify, and BetterProposals.io let you auto-fill and brand your proposals fast, save templates, and get e-signatures for faster approvals.
- Automation tools can pull campaign stats, client contacts, and up-to-date fee models into your Google Ads proposal within minutes for new prospects or retainer renewals.
Outside Resource for Free Templates
Find easy-to-edit Google Ads proposal formats with real samples and visual layouts at Qwilr—helpful for Indian freelancers and agencies starting from scratch.
Mini Guide for Beginners
- Collect all client info up front (goals, main keyword ideas, monthly budget, sample ad copy).
- Fill in your proposal template, add simple tables for costs and proof, and review with a friend or another expert for clarity.
- Send proposal as a polished PDF or live link, ready for digital signature, and follow up for feedback and any custom tweaks.
Final Thoughts by Niranjan Yamgar
What goes into a Google Ads proposal matters as much as the campaign itself—clarity, transparency, and honesty will win more long-term clients for Indian digital experts. For advanced proposal templates, automated workflows, or onboarding training, get help from India’s leading digital consultants. Wishing you more signed deals, solid approvals, and happy partnerships in every project!