If your Google Ad is disapproved, there is a fast and simple way to appeal, get it reviewed, and live again—very useful for Indian business owners, freelancers, and service providers who want results quickly. Common reasons for disapproval include excessive capitalization, poor punctuation, broken URLs, trademark or copyright issues, and mismatches between ads and landing pages. Following simple steps with the right explanation makes your appeal stronger and increases chances of fast approval. Here’s exactly how to appeal a disapproved Google Ad using the latest practical approach:
Steps to Appeal a Disapproved Google Ad
- Login to your Google Ads account and navigate to the Campaigns section.
- Find the disapproved ad. Hover over the disapproval status badge—if eligible, an Appeal link will appear for you.
- Click Appeal. Choose the right reason: “Made changes to comply” (after fixing the ad) OR “Dispute decision” (if you are sure your ad follows all rules).
- Explain briefly and clearly why your ad is now policy-compliant or why the previous review was incorrect. Mention changes made or submit supporting documents if needed (for copyrights or trademarks).
- Submit the appeal. You can monitor the status by hovering over the ad, or use the Policy Manager in Google Ads to track appeal history and see results.
- If your ad does not get reviewed after some time or gets rejected again, contact Google Ads Support or certified professionals for help.
Common Disapproval Issues and Quick Fixes
| Issue | How to Fix | Appeal Tip |
| Capitalization Error | Remove ALL CAPS except first letter per word | Appeal for coupon code or brand if needed |
| Punctuation/Symbols | Use correct grammar, avoid excess symbols | Mention clean-up in appeal |
| Broken Link | Set correct, working URL and check website crawlability | Attach new URL for review |
| Trademark | Remove name or show permissions | Attach approval document |
| Copyright | Remove copyrighted content or show permission | Attach original approval |
| Repetition | Rewrite ad to reduce keyword stuffing | Mention fresh copy used |
| Image Quality | Upload clear, correct size images | Refer to Google guidelines |
| Destination Mismatch | Set same URL for all ads in group | Mention matching URLs in appeal |
Mini Guide: Appealing Using Policy Manager
- Navigate to Tools & Settings → Policy Manager in Google Ads.
- Check the Appeal History tab, review old appeals if you face repeat issues.
- For advanced appeals (malicious software, sensitive events, or complex copyright) use the official Google form from Policy Manager or reach out to support.
- Remember to appeal only for ads already fixed—resubmitting without any change will likely get rejected again.
Top Mistakes to Avoid
- Appealing without fixing issues—always update the ad and landing page first.
- Not giving clear reasons or supporting documents—brief, factual, relevant explanations work best.
- Resubmitting too many appeals for the same ad—wait for result, do not flood requests.
- Ignoring ongoing policy updates—Google’s rules change often, read the latest before repeating ads.
- Using templates without customization—personalize each appeal for the specific error.
Real Examples for Indian Businesses
- Tution agency appeals disapproval due to phone number in ad copy—removes number from headline, adds call extension, and gets ad approved in hours.
- Online saree seller fixes capitalization for festival offer (Diwali SALE to Diwali Sale), appeals for brand name all caps, and gets ad live by submitting supporting brand certificate.
- Local restaurant switches broken link to working WhatsApp menu, describes change in appeal, and sees approval quickly.
External Resource for Deeper Help
For a full walkthrough and common issue checklist, visit: Google Ads Policy Appeal Guide
Niranjan Yamgar’s Final Thoughts and Friendly Closing
Appealing a disapproved Google Ad is quick—if you fix the issues first and explain simply what has changed. Always use clean copy, correct URLs, follow latest ad policies, and include support when needed. For expert campaign audits, fast error fixes, and guaranteed policy compliance, connect anytime with trusted ad solution providers. Wishing you fast approvals and successful campaigns always!