If you want to bring more customers to your shop, service, or online business, using Google Ads PPC is the fastest and most reliable way even for beginners. PPC means pay-per-click, which lets small businesses, freelancers, and service providers show ads directly to people searching for their products or services. You only pay when someone clicks your ad, so each rupee works for you. With Google Ads, you can run ads for local, city, or national audiences—track results, adjust budgets, and increase leads or sales almost instantly. Follow this easy step-by-step guide made for Indian businesses using latest tools and simple strategies.
Step 1: Create Your Google Ads Account
- Go to the official Google Ads website and register with your email and business details. Use ads.google.com for quick account setup.
- Add business info like shop name, service type, and website link (if you have one).
Step 2: Decide Your Advertising Goal
- Pick what you want: Sales, more calls, website visits, leads, or local awareness.
- Popular beginner goals are “Get More Calls”, “Get More Website Visitors”, or “Sell Online”.
Choosing clear goals helps Google show your ads to the right audience with proper tracking.
Step 3: Select the Campaign Type
- Begin with Search Campaign—your ad will show when people type related words on Google. Other types are Display (banner ads), YouTube (video ads), Shopping (for products), and Performance Max (AI-driven full coverage).
- For local businesses and fast results, Search Campaign and Performance Max is easiest.
Step 4: Target Location and Language
- Set your city, state, or a custom radius (example: 10 km around your shop).
- For pan-India reach, pick “All India”. For local leads, choose your area only.
- Enable Hindi, Marathi, Tamil, or other local language targeting to boost clicks and conversions in regional markets.
Step 5: Set Budget and Bidding Strategy
- Begin with a small daily budget (₹500–₹1000/day is good as a beginner).
- Use “Maximise Clicks” or “Smart Bidding” to let Google handle bids for best results.
- Change budget anytime if performance is improving or cost is high.
Spending only for clicks means you control costs and can pause anytime.
Step 6: Choose Keywords and Make Ad Groups
- Pick keywords that match what people type to find your business—examples: “best sweets shop near me”, “math tuition Mumbai”, or “online clothing store”.
- Add 5-10 keywords for each ad group. Make separate groups for different products, services, or areas.
Step 7: Write High-Performing Ads
- Keep headlines short, clear, and focused on benefits. Example: “Flat 20% Off Sarees”, “Call Now for Free Home Delivery”, or “Book Your Demo Class”.
- Include call-to-action (CTA) like Buy Now, Call Shop, Order Online.
- Mention real offers, discounts, or benefits. Use numbers to improve response.
- Test 2-3 versions of each ad for best results.
Step 8: Add Extensions (For More Info)
- Use call extension to show phone number.
- Add location extension for shop address.
- Site link extensions for extra links like WhatsApp, reviews, or contact forms.
Extensions make ads bigger and more attractive, building trust and improving click rates.
Step 9: Set Up Conversion Tracking
- Add Google Tag or Google Tag Manager to your website to track who clicks, fills forms, or makes purchases.
- For WhatsApp or call campaigns, use phone call tracking to measure leads and sales.
- Conversion data helps improve future ads for more profit.
Step 10: Launch Campaign and Monitor Results
- Double-check all settings, preview your ads, and click “Launch”.
- Monitor clicks, calls, conversions, cost-per-click (CPC), and return on investment (ROI) using Google Ads dashboard.
- Pause, edit, or re-activate campaigns anytime based on performance.
Sample Table: Beginner Steps for Google Ads PPC
| Step | Action | Beginner Tip |
| Account Setup | Register on Google Ads | Use existing Google email |
| Goal Selection | Pick conversions, sales, calls | Start with one goal only |
| Campaign Type | Search, Display, or Performance Max | Start with Search Campaign |
| Location Targeting | Set city, state, country, or radius | Try 5 km around your shop |
| Budget & Bidding | Daily spend ₹500–₹1000 | Use Smart Bidding |
| Keywords & Ad Groups | Add 5-10 keywords per group | Local and product keywords |
| Ad Copy Writing | Short, clear, offer-based headline | Mention discount or CTA |
| Extensions | Phone, address, extra links | Add call extension for calls |
| Conversion Tracking | Google Tag setup | Use WhatsApp or call tracking |
| Monitor & Adjust | Track, edit, improve ads | Test new headlines and offer |
Practical Examples for Indian Businesses
- A coaching centre in Jaipur uses “online IELTS class” campaign, targets Rajasthan, sets ₹700/day budget, and gets sign-ups using call extension.
- An online saree seller shows ad for “latest saree festival offer”, targets India, uses display and shopping campaign, and adds WhatsApp site extension.
- Local sweet shop runs “Diwali sweets delivery near me”, targets Mumbai, and uses location extension with mobile number for direct orders.
- A tuition agency tests two ad versions for “board exam classes” and switches budget to the one with highest conversions.
Latest Tools and AI Tips for Beginners
- Performance Max Campaign uses Google’s AI to automate targeting, bidding, and creative, making setup very easy for newcomers.
- Use ChatGPT or Google’s built-in ad copy suggestions to make multiple versions and boost click rates.
- Automate basic campaign reports with n8n or Google Sheets integration for easy daily tracking.
- Enable suggestions and recommendations in Google Ads dashboard to fix common mistakes and improve results fast.
Mini Guide: Improving Your First Google Ads PPC Campaign
- Start with a simple campaign, one budget, and local targeting.
- Monitor daily clicks, calls, and conversions—focus only on campaigns that deliver results.
- Test new headlines, keywords, and ad groups regularly.
- Add negative keywords to avoid unwanted clicks and save budget.
- Ask friends or customers for feedback, and update offers and CTA as needed.
- Use A/B testing for ad versions—pick the winner and remove weak ads.
- Review cost-per-click and raise budget slowly only for best performing campaigns.
Outside Backlink for Beginners
For more learning and step-by-step visuals, check this beginner’s guide at Netzens Google Ads Guide for Indian Businesses
Niranjan Yamgar’s Final Thoughts and Friendly Closing
Google Ads PPC is the simplest and fastest way for local shops, freelancers, and small businesses to attract customers and grow sales. Follow these step-by-step instructions, track results, and keep learning new ad ideas for better performance. For help with setup, campaign management, and optimizing all your ads, trust reliable PPC specialists to guide you towards easy wins and bigger growth. Wishing you lots of new leads, happy clicks, and successful campaigns!