Enhancing Ad Performance with Ad Assets

Enhancing ad performance with ad assets is now the secret to successful online advertising for Indian businesses of all sizes. Whether you run a local shop, work freelance, or sell online, using ad assets in Google Ads means your ads stand out more, get more clicks, and convert better. In simple language, ad assets are extra features—like images, call buttons, price info, or extra links—that you add to your ads. This article explains what ad assets are, how they work, and step-by-step tips to make every campaign work smarter using latest tools, AI, and practical strategies that fit Indian needs and budgets.

What are Ad Assets in Google Ads?

Ad assets, also called extensions, are extra parts you add to your basic ad, like sitelinks, images, phone numbers, or location. They give people more information and options—so your ad looks bigger and more useful. Adding assets to your ad can bring more visibility, higher click rates, and better chances of getting business from search, maps, or mobile devices. For Indian advertisers, assets are free to add, and only charge when users click, just like regular ads.

Types of Ad Assets and Their Benefits

• Sitelinks: Give links to special pages like contact, pricing, or best deals, making it easier for customers to find what they need fast.
• Call Assets: Show your phone number or a call button, perfect for local shops and service providers who want phone enquiries.
• Image Assets: Add product or service images, improving the look and trust of your ad.
• Location Assets: Show your shop’s address or map, helping people find you for in-person visits.
• Price and Promotion Assets: Display product prices or special offers, making buyers confident and speeding up decisions.
• Callout and Structured Snippet Assets: Highlight special offers, quality points, delivery details, or categories, so your ad stands out.
• Lead Form Assets: Collect customer info directly from the ad, saving time and increasing new enquiries for freelancers and solo sellers.

How Ad Assets Increase Ad Performance

• Ads with assets grab more space and attention on Google Search, especially on mobile phones.
• Extra links and info increase chances of click and conversion as users get more choices and trust.
• Google’s system picks the best assets to show for each search—so you get the highest performance based on customer needs.
• Assets like call buttons or location can increase walk-ins and phone calls for local businesses, without extra website effort.
• Businesses with Excellent Ad Strength (using more quality assets) see up to 6 percent higher conversions, as per latest Google India reports.

Latest Updates and AI Features in Ad Assets

• Google Asset Studio uses AI to create and edit images, text, and even new creatives automatically—making asset creation easy for beginners.
• Performance Max campaigns support generative AI assets, improving creative variety and speeding up production for Indian companies of any size.
• Advertisers now get asset ideas, recommendations, and editing tips from Google AI which help adapt images, test different backgrounds, or crop photos for ads.
• Retailers can now highlight products, show 3D demos, or use Virtual Try-On tools to bring ads alive and boost sales.

Using these new features is simple—you don’t need high-level design or coding skills, just use Google’s built-in controls and step-by-step guides.

Table: Common Ad Asset Types and Use Cases

Step-by-Step Guide: Setting Up Ad Assets in India

Step 1: Identify Goals and Top Actions

• Decide what results matter—phone calls, visits, form fills, product views.
• Pick asset types matching these goals—location for foot traffic, lead form for new sign-ups, price/promotion for online buying.

Step 2: Create and Add Assets

• Use clear, simple language for sitelinks, callouts, promotions, and snippets. Avoid complex words.
• Upload clean images for image assets—use real product or shop photos for more trust.
• Set up location, phone number, and opening hours for local assets.
• Configure lead forms with easy fields and quick response options.

Step 3: Use AI Recommendations and Asset Studio

• Let Google AI suggest new images, asset variations, and copy changes for wider reach.
• Test different creatives automatically—Google will show higher performing assets more often.
• Use Asset Studio to generate, edit, and manage images, product photos, and brand colors easily.

Step 4: Monitor and Optimize Asset Performance

• Check asset reports in Google Ads regularly—see which ones drive more clicks, calls, and conversions.
• Replace low-performing assets with fresh ideas.
• Add festival or seasonal promotions during important Indian dates—Diwali, Independence Day, local events.
• Try new images, callouts, or form styles every month for continuous improvement.

Real World Example: Using Ad Assets for Local Indian Shops

• A garment shop adds sitelinks for Sarees, Jeans, Kidswear, and Contact Us, plus a call asset and map location. Shop gets more phone calls, WhatsApp queries, and walk-in customers from Google searches for festive offers.
• A food outlet uses price assets to show combo meals and lead forms to collect direct orders from the ad—no need to build complex websites.
• A tuition teacher sets up call asset and lead form, getting more direct phone enquiries and student signups without waiting for web visits.
• An online seller boosts image assets with popular product photos—more clicks and trust for cash-on-delivery orders.

Mini Guide: Quick Asset Setup for Beginners

• Start by adding at least sitelinks, call asset, and one image asset to your next ad campaign.
• Keep information honest and clear for trust—avoid exaggeration or too many claims.
• Use Google’s free tools and templates to create assets. No expensive design software needed.
• Test offers and asset combinations weekly—stick to what brings more clicks and phone calls.

Benefits of Using Multiple Ad Assets

• Ads take up more space in Google, pushing competition below and attracting more eyes.
• Users see more info at first glance, boosting trust and decision speed.
• Extra clicks from assets mean more traffic to key parts of your website or business.
• Phone and map buttons connect users directly to shop owners—great for Indian service providers and small retailers.
• Better conversion rates. Users click, call, or buy faster when they see all details up front in the ad.

Common Mistakes to Avoid With Ad Assets

• Leaving assets blank or adding just one—always use as many relevant assets as possible.
• Using unclear photos or fake phone numbers—trust drops quickly.
• Ignoring asset reports—regular checks help catch low performance early.
• Adding too much text—keep assets short and focused.

Outside Reference for Best Practices

For more tips and examples on effective ad assets, check out DataFeedWatch’s guide to Google Ads assets for actionable ideas that work globally and locally.

Niranjan Yamgar’s Final Thoughts

Ad assets are the easiest way to power up your Google Ads and get more business online and offline. From sitelinks to images, prices to lead forms, every asset gives users helpful choices—and builds trust for your brand. New AI features in Google Ads make asset creation simple, so anyone can use them without expert help. For the smoothest setup and smarter results, explore asset planning with leading digital growth partners in India. Let your next campaign shine with stronger ad assets, and see how quickly your business grows. Wishing success and smart advertising for every Indian entrepreneur!