Creating Shareable Content that Gets Links

By Niranjan Yamgar
Creating Shareable Content that Gets Links

Creating shareable content that attracts real backlinks is one of the best long-term SEO strategies for Indian businesses, online shops, bloggers, and service providers. Shareable content is not just about getting likes—when people link to it from their blog, news sites, forums, or social groups, your Google ranking jumps and more customers discover your brand. The best link-worthy content solves real problems, provides fresh value, includes practical examples, and is so useful, inspiring, or unique that others want to share it with their own audiences.


What Makes Content Truly Link-Worthy and Shareable?

  • Genuine value first: Always make content that helps the reader—solving problems, providing detailed guides, or sharing rare tips. Think tutorials, how-to posts, practical lists, case studies, and original research relevant for your audience.
  • Compelling visuals: Use custom infographics, charts, and explainer videos—these are more likely to get links and shares than text-only content, especially on WhatsApp, Insta, and LinkedIn.
  • Unique insights and new data: Share your findings, survey results, trends, or stories from your area. Indian examples—like “Mobile trends in Nashik shops” or “Home remedies that work at home”—feel relatable and earn organic backlinks.
  • Storytelling power: Tell real, relatable, or inspiring stories that connect emotionally. Humorous, quirky, or motivational angles perform heavily in shares and viral moments among local groups.
  • Easy to share: Place visible WhatsApp, Facebook, X (Twitter), and LinkedIn share buttons at the top, middle, and end of every article.
  • Evergreen plus trendy: Mix trending topics (use Google Trends, Twitter, news) with evergreen subjects for lasting and immediate backlink potential.

Table: Top Shareable Content Types That Earn Backlinks

Type Description Example
Original Research New survey or industry stats Study: Most popular tiffin services in Pune
Infographic Info explained as easy image Small business GST process visual
How-to Guide Step-by-step help for real task How to register new Udyam (MSME) online
Listicle Ranked or quick list ideas Top 12 Delhi street foods to try in Chandni Chowk
Tool/Template Free file, calculator, or planning tool Excel calculator for shop GST billing
Case Study Deep real story with practical learnings How a Nashik boutique doubled sales with WhatsApp
Expert Interview Tips, quotes from trustworthy experts 10 Indian startup founders share growth hacks

Mini Guide: Steps to Create Shareable, Linkable Content

  • Research trending and evergreen topics—check Google Trends, Quora, Reddit India, X, and WhatsApp viral forwards.
  • Plan your content to be skimmable—use big headlines, bullet points, bold key facts, and charts.
  • Add a unique angle—share a new experience, local data, or tip nobody’s mentioned (interview, small survey, shop secret).
  • Create a visual summary—infographics made with Canva, PowerPoint, or Google Slides get shared more than text alone.
  • Place share buttons smartly—top, side, bottom; test on mobile and desktop for “tap to share” ease.
  • Reach out to bloggers, local influencers, journalists, or community WhatsApp admins—send your best guide for them to feature or forward (personalized notes work wonders).
  • Promote on LinkedIn, X, Facebook groups, Quora, and forum threads—join conversations before posting (don’t just dump links!).
  • For outreach, tools like Buzzstream and Ninja Outreach help you organize, pitch, and monitor replies.
  • Add schema markup (Article, HowTo, FAQ) for extra visibility in Google rich results.
  • See even more tips at this shareable content blueprint.

Real Examples from Indian Brands and Businesses

  • A Mumbai fitness coach shares a downloadable “30-day desi meal plan,” getting featured in local wellness blogs and shared across WhatsApp groups.
  • A Hyderabad SaaS startup releases research on “mobile sales tool adoption in Indian SMEs” with easy infographics. Linked by tech portals and influencer X threads.
  • A Pune tuition center posts a “CBSE vs. State Board results guide,” earning links from parent forums, news, and mentor blogs.

Using AI and Automation to Scale Link-Worthy Content

  • Use ChatGPT, Gemini, or Microsoft Copilot for brainstorming new content angles, FAQs, and catchy headlines. Test viral headline variations using A/B testing.
  • n8n or Zapier can automatically gather trending topics weekly, alert your team, or push share buttons and links in WhatsApp groups.
  • Analyze your best content’s backlink profile with Ahrefs or SEMrush—see what gets most links and use as a template for next projects.

Common Mistakes to Avoid with Shareable Content

  • Making “me first” content—focus on helping users, not just promoting your products.
  • Copy-pasting international trends with no India/local twist (do desi examples or add real city/culture references).
  • Ignoring mobile presentation—make visual content easy to scroll and share on small screens.
  • Not promoting—the best guide earns 0 links if nobody sees it or pitches it to local journalists/community pages.

Bonus Tips for More Shares and Organic Links

  • Tag experts or influencers quoted—they often reshare and give new links.
  • Embed “link to this” callouts or “copy the link” snippets to make backlinking simple for others.
  • Set Google Alerts for your brand or niche to spot unlinked mentions, then ask for backlinks.
  • Join or start industry WhatsApp and LinkedIn groups—sharing there with value-first approach can go viral quickly.

Niranjan Yamgar’s Final Thoughts and Friendly Goodbye

Creating shareable, link-worthy content is about genuinely helping your community and standing out with fresh ideas, strong visuals, and practical tools or data. Always focus on being useful, unique, and relatable for Indian audiences. For done-for-you linkable content or personalized strategies, visit your go-to link building & content creation expert. Real links grow with real value and honest outreach—keep experimenting and the results will follow!