Conversion Tracking in Simple Steps is the key for every Indian shop, freelancer, service provider, and online seller to know exactly which Google Ads, keywords, or campaigns are bringing real calls, leads, orders, or signups. By using conversion tracking, every rupee spent on advertising can be measured for results, helping all businesses grow only what works and cut waste, confusion, or unwanted spend. Here is an easy guide, practical steps, real examples, and simple automation ideas to get started—even for total beginners.
What is Conversion Tracking?
Conversion tracking in Google Ads means measuring the actions people take after clicking your ad—like calling your phone, submitting a form, making a purchase, installing an app, or even visiting a location. This lets you see which ads or keywords lead to these valuable actions. Commonly tracked conversions for Indian businesses are phone calls, order confirmations, signups, app installs, and quote requests. Setting up tracking helps you improve your ads, raise profit, and get higher ROI from Google campaigns.
Steps to Set Up Conversion Tracking (Quick Guide)
- Login to your Google Ads account and click the Goals icon on the left, then choose Conversions
- Click the plus button to create a new conversion action (select Website, App, Phone Call, or Import)
- Name your conversion (e.g. Order Completed, Lead Form, Demo Booked)
- Select what exactly you want to track: purchase, form submission, click, call, etc.
- Set up by URL if you want to track a thank-you page, or manual setup for buttons/forms/events
- Follow easy onscreen prompts to finish setup; choose attribution model (how Google credits conversions to clicks)
- Copy the Google Ads tag code and paste it into the header (between <head> tags) of your website’s thank-you/confirmation page
- To track calls, enable Call Reporting and use Google’s forwarding number for more details
- For app conversions, sync with Google Analytics or Firebase for in-app tracking
- Check conversion status in Google Ads dashboard under Conversions after setting tag
Table: Conversion Tracking Setup and Uses
| Step | Action | Why it Matters | Popular for |
| Create Conversion Action | Define what actions to track (purchase/call/form) | Focus efforts only on key results | Ecommerce, services, clinics |
| Install Tag/Code | Paste Google Ads tag in website/app | Enables automatic conversion measurement | Online shops, forms, booking pages |
| Track Calls | Enable call extensions and tracking | Know actual leads from ad calls | Local services, food delivery, repair |
| Import Offline | Upload sale/lead data from phone/in-person visits | Combine real shop data with online ads | Retail, clinics, real estate |
Tips for Better Conversion Tracking in India
- Always test tracking: Call, buy, or submit a dummy form to check if conversions record in Ads
- Update the tag if website is redesigned; check every offer page has correct code
- For phone calls, use Google’s forwarding number so every call is counted and tracked
- Review conversion reports weekly; check columns for total conversions, rate, and cost per conversion
- Pause ads or keywords with low conversion rates and move budget to high-performing ones
- Use n8n or other automation tools to send leads straight to WhatsApp or CRM for instant follow-up
- Sync Google Tag Manager for tracking buttons or specific actions easily, no coding needed
Common Mistakes to Avoid
- Forgetting to check conversion status; miss tracking and waste money
- Tracking just clicks—not real results like calls or sales
- Wrong tag placement—never put conversion code only on homepage, always on thank-you or confirmation page
- Not using call tracking (especially for mobile users)
- Ignoring attribution—choose the model that fits your sales/lead flow
Real Indian Examples of Conversion Tracking
- Tuition class owner tracks demo bookings from Google Ads; improves ad headlines weekly for more bookings
- Ecommerce site monitors purchase conversions; moves budget from ads with high clicks but low buys to ads that convert well
- Mobile repair shop tracks direct calls via ad extension; uses Google’s call report to follow up on missed leads
- Tiffin service measures form signups and WhatsApp chats from ad; spends more on cities with higher conversion rates
Advanced Tips with AI and Automation
- Let Google’s AI optimize for conversions automatically once enough data is collected
- Automate conversion alerts—get WhatsApp or email notification when new conversions happen
- Set up custom conversion values if different services/products have unique profits
Learn More: Helpful Resources
- Google’s step-by-step conversion tracking help: Easy official setup guide
- Watch YouTube conversion tracking tutorials in Hindi or English
Niranjan Yamgar’s Final Thoughts
Conversion tracking is like having a smart helper watching every rupee spent for you, finding which ads and keywords bring actual business, and helping you grow only what works. Always test, check reports, and use tracking for both online and offline results. For quicker setup or expert advice, connect with a Google Ads ROI specialist and boost leads or orders every week. All the best for happy conversions!